SULA Conference: Sustainability and Love for Arts


SULA – Sustainability and Love for Arts is a new event for creative work and business and it is organised for the first time on 11-12th October at the Cable Factory. The word SULA means ”melt” in Finnish and it describes the event’s goal to melt ideas into new forms of creative thinking and working. SULA professional festival will bring together the makers of art, creative entrepreneurs and their intermediaries and business support experts. Further information at the Cable Factory’s website.


11.10.2017 – SULA Clinic

SULA advisory clinics are meetings with experts in working life support services for creative industries’ employees, self-employed and entrepreneurs.

Sign up for SULA Clinics! You can sign up for meetings until 4.10.2017 or as long as there are meeting times available.

Kumous – Uusi työnhaku
We offer two Kumous – Uusi työnhaku workshops (NB! the workshops are conducted in finnish), and 15 minute meetings with the following experts. You may book a maximum of three meetings and one of the two workshops.

Luova Eurooppa
NewCo Helsinki
Akava – Consult a working life lawyer
Castrén & Snellman – Consult a copyright lawyer


9.00 Morning coffee
9.30 Bulletins and introducing the advisory clinics (NB! in Finnish)
11.30 Lunch
12.00-16.00 Advisory clinics
10.00-11.30 and 13.00-14.30 Kumous workshops

12.10.2017 – SULA Conference 

9.30 Registration and morning coffee

10.00 Welcome / Opening words – Managing Director Kai Huotari, Cable Factory

10.15 Keynote: Finding One’s Own Art and the Power of Community – Media Artist Kate Johnson and Curator Michael J. Masucci (USA)

11.00 Keynote: The Renovation of the Rijksmuseum and Its Future Challenges – Exhibition Manager Tim Zeedijk, Rijksmuseum (NL)

12.00 Lunch

13.00 Art of Animation, Working with the Likes of Disney – CEO Anttu Harlin, Gigglebug (FI)

13.20 The Sustainable Arts Organisation – from surviving to thriving – Birgitta Persson, Olivearte (SE)

13.40 Confessions of a Curator – CEO & Curator Laura Köönikkä, Finnish Art Agency (FI)

14.00 Case: Creative Lenses research presentation – Lucy Kimbell and Bethany Rex, University of the Arts London (UK)
Catalyst programme update – Sarah Rhodes and Bethany Rex, University of the Arts London (UK)

14.20 Panel Discussion: Managing Creative Talents – Moderator: Outi Järvinen, Arts Management Helsinki (FI), Birgitta Persson (SE), Kate Johnson (US), Lucy Kimble (UK), Mariina Hallikainen (FI), Elise Pietarila (FI)

15.00 Award Ceremony and Toasts

16.00 Closing words

SULA Pitch – 10am – 3pm
SULA Pitch, formerly known as CD2-competition run by AVEK, will host shortlisted group of participants. The 12 participants will be chosen according to their written applications. These shortlisted companies are expected to attend the pitch training in 5-6th October in Helsinki. Registration opens in August 2017.

The training will be held by Sibylle Kurz, a seasoned teacher of pitching techniques, who has trained European creative professionals to pitch their ideas already over 20 years. The training will be carried out in English. The final competition will be held in English and the jury is international. The competition is targeted to Finnish creative companies. Participating in training and clinic is free of charge. SULA pitch registration and more information (AVEK). Registration is closed.

SULA Fair – 10am – 4pm
Partners of SULA profile meeting and info points for participants of the event.

TAKU Producer and Production of the Year
TAKU will give out the awards of Finnish Producer and Production of the year according to the organisation’s traditions. Suggestions for nominee candidates with arguments can already be sent to: (until 28th September 2017). Name of the judge will be released later.


Information about speakers at Cable Factory website.


Conference tickets 11.-12.10.2017: 50 € (+ alv 24 %)
Student tickets 11.-12.10.2017: 30 € (+ alv 24 %)
Tickets: Cable Factory website.


Kiinteistö Oy Kaapelitalo / Cable Factory: Raine Heikkinen, raine.heikkinen(at)

City of Helsinki, Creative and Inclusive Finland project: Taina Seitsara, taina.seitsara(at)

TAKU ry: Vilja Byström, vilja.bystrom(at)

AVEK & Producer of SULA: Kati Uusi-Rauva, kati.uusirauva(at), puh. 040 865 8738.

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