Branding & Data

5-6 July 2018
Lund, Sweden
Free registration. Only through personal invitation
Register below

 

Welcome to Lund, Communicators!

Located in Scania, Lund is one of the main cities of the so-called Öresund Region. A major social, cultural and economic hub bringing together Sweden and Denmark. Rated by the European Union as one of the most innovative regions in Europe, it is home of companies from all around the world and a fertile land for startups.

For this meeting, apart from the regular exchange with our fellow communication managers from the European cultural networks, we want you to get a glimpse of what is happening here business wise. Hence we have invited a few local communicators to share their work with us.

During this 24-hour meeting we will:

==> Learn how we can better brand our networks and use data in more efficient ways to understand and communicate with our communities
==> Be inspired by some comms professionals from Sweden and their projects
==> Discuss issues that we all are concerned about, such as GDPR
==> Share our own experiences working with branding and data
==> develop our practice group and plan for its future development
==> And, not less important, spend some time together enjoying the – hopefully – good summer weather in Sweden.

 

Background

In October 2017, a group of communication managers of ten European cultural networks gathered together for the first time in Berlin, hosted by our fellow network NEMO. We were seeking to exchange knowledge, experiences and increase our cooperation. We shared our professional challenges, concerns, and enjoyed a bit of “group therapy”. We all know that managing communications in an international network is not an easy job.

Now it is Trans Europe Halles’ turn! From 5 to 6 July 2018, we are inviting this group of courageous communication professionals – fifteen to twenty participants – to join us in the Öresund Region for a journey through branding and data.

As of today, the following networks have confirmed their participation: Circostrada, Culture Action Europe, ENCATC, European Concert Hall Organisation, European Festivals Association, European Music Council, International Music Council, On the Move, Res Artis – Worldwide Network of Artist Residencies, The Network of European Museum Organisations and Trans Europe Halles.

 

Programme

Thursday 5 July
13.00 – 13.30 Welcome and introduction of participants
13.30 – 14.00 Keynote on branding by Claes Foxérus
14.00 – 15.00 Case presentations: Future by Lund and MySocial
15.00 – 15.30 Break
15.30 – 17.30 Branding workshop facilitated by Claes Foxérus. Let’s brand our group!
17.30 – 19.00 Free time or city tour
19.00 – 20.00 Reception at the Lunds Konsthall
20.00 – 22.00 Dinner at restaurant VED

Friday 6 July
09.30 – 11.30 Participants’ presentations around branding and data. Wanna share with us?
11.30 – 12.00 Break
12.00 – 13.30 Evaluation and future development of the group
13.30 – Lunch at Mejeriet Restaurant
14.30 – Guided tour of cultural centre Mejeriet
16.00 – Beers and open programme for those staying

 

Speakers

=== Keynote Speaker and Workshop Facilitator ===

Educated at Copenhagen Business School, Claes Foxérus is a seasoned brand and market communications consultant. He has freelanced for companies such as Absolut, Sony Ericsson, Medicon Village and Hyperisland. Claes has also been responsible for the marketing communications of a number of Swedish start-up companies. He is the man behind the successful PR strategy of the Museum of Failure Innovation.

=== Case Presenters ===

Hossein Lavi, Strategic Communicator at Future by Lund, will introduce the innovation platform of the city. With its focus on Smart Cities & Smart Citizens, this local network brings together research institutions, innovation agencies, multinational corporations and local organisations. Hossein will present how he developed the platform’s brand and communications strategy, as well as how he is building its community.

Allisa Lindo, Communications Manager at the Malmö-based startup MySocial, will talk about the growing importance of social persuasion and how this trend is influencing branding. She will present the influencer marketing online platform developed by her company to help organisations manage, measure and scale up their communication campaigns.

How to get to Lund

The closest international airport to Lund is Copenhagen Airport, also known as “Kastrup”, in Denmark. The journey time by train from the airport to Lund is about 35 minutes. The journey takes you over the Öresund Bridge connecting Denmark to Sweden and via Malmö central station. Every hour, there are 3 trains going from the airport to Lund. Normally leave every twenty minutes, at 00.02, 00.22 and 00.46. You can check the timetable at the Skånetrafiken website (it can be translated to English in the right up corner).

Train tickets can be purchased from the Skånetrafiken ticket machines in the arrivals hall at Copenhagen Airport, near the escalators going down to the train platform. You can pay using a debit/credit card, and if you buy a ticket all the way to Lund. Watch how the experience looks like, and see detailed instructions to buy your ticket.

Please note that there is a passport control at the first stop (Hyllie) on the Swedish side. Make sure to always bring a valid passport or ID-card when travelling between Denmark and Sweden.

Alternative destination: The closest LOCAL airport us is Malmö Sturup, 25 km South to Lund. It has some international flights from destinations within Europe. So this can be a good option for some people. There are bus connections, look for the Flygbuss, between Malmö Sturup airport and Lund. Although closer than Copenhagen Airport, the duration of the trip is a bit longer (45 minutes instead of 35).

 

Venue

The meeting will take place at TEH Associate cultural centre Stenkrossen. Stenkrossen is a workspace for art, culture and innovation projects. It has been run by Lund’s municipality since 2012. Stenkrossen offers offices, space for rehearsals and performances, art studios and workshops. Every year, the centre offers a number of events ranging from urban culture, performing arts, street art and virtual reality to open bike workshop and solar cell construction.

Address
Cultural Centre Stenkrossen
Kastanjegatan 13
223 59 Lund

 

Recommended hotels

Staying in Lund

The More Hotel
Price range (per night): 995 kr – 1995 kr (€96 – €193)
Distance to meeting venue: 1 min walk
Booking: Website

Explorers Club
Price range (per night): 676 kr – 803 kr (€66 – €78)
Distance to meeting venue: 8 min walk
Booking: Website

Hotell Nordic Lund
Price range (per night): 745 kr – 1445 kr (€72 – €140)
Distance to meeting venue: 15 min walk
Booking: Website

Lilla Hotellet
Price range (per night): 850 kr – 1050 kr (€82 – €101)
Distance to meeting venue: 15 min walk
Booking: Website

Grand Hotel Lund
Price range (per night): 845 kr – 1612 kr (€82 – €156)
Distance to meeting venue: 20 min walk
Booking: Website

Staying outside Lund? Malmö and Copenhagen

You might have friends in Malmö or Copenhagen and prefer to stay at their place. Or you just simply want to visit those cities. The duration of the trip from Malmo to Lund Central Station is around 15 minutes. And from Copenhagen, it might take up to one hour. Check Airbnb and Booking.com for accommodation in those cities. The distance from Lund Central Station to meeting venue is 20 min walking.

Contact

Jose Rodriguez
jose@teh.net
+46 737 630 662

  • Trans Europe Halles Coordination Office
    c/o Mejeriet |Stora Sodergatan 64
    SE – 222 23 Lund | Sweden

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